Tag Archives: medium is the message

Updating the medium, or is it the message?

One of my goals in restarting this blog is to revisit some of our previous conversations.  In truth, the topics are meant to point us in different directions and see where that leads us, but every now and then is nice to go back to the origin of a conversation and see if there is any more there there.  When I heard this clip on the On the Media program yesterday afternoon, I knew this was one of those opportunities.

My first introduction to McLuan’s most famous idea, the medium is the message, was when I began learn about art and how mateMarshall_1973_croprials act as a form of text laden with meaning and contextual information.  As we begin to investigate the determinism of language (which is only one of many paths that could be found from our next prompt), I wonder where Marshall would land.

The On the Media clip begins with McLuan’s voice describing his concept saying, “The medium is a happening, it creates an environment.”  I love that image of fully three dimensional model for a medium.  We may experience text as an a 3D environment, but we often think of it as a 2D environment where information is transmitted rather than constructed.  Text and the language it represents are a continuously changing construction that may require multiple dimensions to fully appreciate and by the time we have, the text has changed.  Saving string theory for another day, thinking about language as its own medium deepens the potential of our conversation.





Every day but Tuesday

Well, this is even better than http://www.googleartproject.com/.

A computer game researcher made a video game called The Artist is Present. So, if you missed the show, never fear. You can experience Marina Abramovic in 8-bit, from the comfort of your personal computer, during regular museum hours. http://www.pippinbarr.com/games/theartistispresent/TheArtistIsPresent.html

And here’s a short article about it in slate: http://www.slate.com/blogs/browbeat/2011/09/16/marina_abramovi_s_the_artist_is_present_as_a_video_game_intervie.html

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the interface is the message??

“The cul­ture of the 19th cen­tury was defined by the novel, and the 20th cen­tury by the cin­ema. The cul­ture of the 21st cen­tury will be defined by the interface.”

“The interface is the message.”

See Aaron Koblin’s TED talk about how to “artfully visualize our humanity.”


ESSAY: The Medium is the Message

Just in case anyone needed a refresher, I uploaded the McLuhan essay “The Medium is the Message” here.

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